Dailies & Magazines

• Frequency, average duration, last time of reading.
• Frequency and average duration of journal supplements.
• Frequency and average duration for different types of magazines:

  TV/family/news, women's magazines, economic & political magazines, automobile & motorcycle magazines, lifestyle magazines, leisure magazines, decoration magazines, magazines for men, youngsters, seniors, regional magazines, magazines for members, education magazines.

Television

• Frequency, average duration, last time of watching, favourite TV-station, frequency DVD watching.
• Digital TV: subscription or not, provider of subscription, intention to subscribe, which provider to choose from.

Radio

• Frequency, average duration, last time of listening, favourite radio station.

Internet

• Frequency websites and e-mails, average duration websites & e-mails, last time on the internet, last time of emailing, place of internet usage, kind of connection at home.

Cinema

• Total reach & frequency, average duration, last visit to the cinema.

Free sheets

• Frequency, average duration, last time of reading.

Bill boarding

• Frequency of transportation, duration of transportation, last time of a certain transport mode, frequency of 10 types of bill boards.

Below-the-line (contacts)

• Frequency addressed & unaddressed direct mail, frequency direct mail via e-mail, average duration, last time of reading.

• Addressed & unaddressed regular mail

• • Proportion read
    Received last months, read, useful info?
    Gives reason/incentive to buy? (13 sectors)

• Fairs & exhibitions

• • Total reach & frequency
    Visited last month

• Other media

• • Total reach & frequency
    Types of media:

• • • Advertising messages via GSM, In-store advertising, In-store price reductions, Telemarketing, Advertising post-cards (boomerang), Sponsoring, Product placement (movies, TV programs, video games), Samples or free trials, Gadgets/presents/games bearing the effigy of the brand, Recommendations from friends / acquaintances / colleagues / neighbours, Recommendations from celebrities or professionals

• Mobile phones

• • Possession, frequency of 18 mobile phone activities