Fifth wave of this study.

Population: Belgians aged 15 or more.

Sample: n = 4,603 representative individuals for the Belgian population; n = 3,009 Dutch speaking and n = 1,594 French speaking.

Method: Self completed questionnaire, sent by mail to the TNS Media Mail Access Panel.

Field: 'Media' Questionnaire: April - May 2008, 'Brands & People' Questionnaire: May - June 2008.

Weighting procedure: Weighting of the sample following sex, age, level of education, province, size of family and social group criteria. No weighting of audience figures.