Shopper Typology
Not only for Fast Moving Consumer Goods and Durables, but also for Services, a shopper typology in 5 groups has been made by TNS Media. This typology is based on different items with reference to general shopping attitudes, FMCG, durables, services, below-the-line media and direct mail.
General information
- TNS Media
- F. Riga Square 30
- 1030 Brussels
- Belgium
- +32 2 240 50 00
