BMM Triangle

Points of interest

This survey focuses on three edges: people, brands and media.

TNS 'Branded Solutions'

TNS has integrated three of its 'Branded Solutions' into the Brand Media Monitor: Semiometrie, the Conversion Model and Future View.

Semiometrie helps to understand the values of the individuals surveyed. The Conversion Model provides, for specific sectors, segments that explain the relationship between consumers and brands. Future View helps to identify those people who will shape the future of any given market.