Retail & Shopper
TNS has a business dedicated to providing clients with retail and shopper insights based on strengths in brand equity, purchasing behaviour, in-store marketing and retail strategy.
Drive retail business and increase brand equity with the research industry's broadest offering of research, tools, and solutions
Our expertise in consumer insight
TNS Retail & Shopper Insights provides clients with the wide-reaching intelligence, actionable insights, and effective strategies they need to boost brand presence and equity, drive category and retail sales growth, differentiate from competitors, and implement innovative, customer-focused solutions for retail.
Retail & Shopper Insights inform our clients about the multiple moments of truth, the success and failure points of a brand, within the entire consumer purchasing journey.
Our service also addresses the need for brand owners to build brand equity and to align it with retail delivery in order to gain the edge at retail.
We can help clients: optimise channel and retailer strategies; build customer partnerships; design a more effective store with optimal category placement; create higher impact merchandising to maximise engagement; improve conversion; align in-store communication with brand equity and brand communication with in-store delivery.
Specialist consumer research solutions
TNS has performed consumer research for more than 60 years, offering syndicated and custom research products as well as strategic services. With the addition of TNS Sorensen and TNS Retail Forward to our portfolio, TNS offers the industry's broadest range of strategic and tactical shopper insights.
TNS services and solutions include: PathTracker®, Video ethnography, Shelf Impact, Learning Lab, Controlled Store Test, Conversion Model™, NeedScope™, and our Retail Forward Intelligence System.
Our specialist in-store retail research practice
TNS Sorensen: the science of in-store research
TNS Sorensen builds on 35 years of in-store research expertise to deliver well-founded, actionable insight into shopper behaviour and motivation. TNS Sorensen bolsters the offerings of the TNS Retail & Shopper Insights practice by providing specialized, in-store research services to help you execute, validate, and fine-tune your retail strategies. Visit Website
TNS Retail Forward: strategies for retail
TNS Retail Forward specializes in innovative retail strategies, in-depth industry intelligence and actionable shopper insights. Through a suite of strategy consulting, shopper insights and syndicated solutions, TNS Retail Forward helps retailers and manufacturers identify opportunities to drive profitable growth and performance improvement. Visit Website
TNS Magasin: Shopper behaviour properly explained
TNS Magasin provides retailers and manufacturers around the world a real competitive edge in-store. It offers clients shopper research and analysis giving unparalleled insight with practical recommendations as well as strategic consultancy, training and educational workshops, believing that it is actionable insight that marks success. TNS Magasin has been researching shopper behaviour for 15 years, using leading-edge techniques such as filming and eye-tracking. Visit Website
TNS retail and shopper insights are used by many of the world's leading consumer goods companies.
Part of our Custom Business Management Portfolio
Structured around a unique concept that we call 'Power in the Market, Power in the Mind', the Custom Business Management Portfolio brings a holistic understanding to the business management process. With it you can build a complete understanding of how consumers buy products and services and what needs they are fullfilling; how to design and develop products to meet customers' needs; and then how to promote brands with powerful messages that deliver measurable results through advertising, product placement, store design, one-to-one marketing, and sponsorships.
There are four parts to the Portfolio: Retail and Shopper Insights > Stakeholder management > NPD and Innovation > Brand and Communications
General information
- TNS Dimarso
- TNS Media
- F. Riga Square 30
- 1030 Brussels
- Belgium
- +32 2 215 19 30
- +32 2 240 50 00
