Session 6
Marketing Communication: “How to improve the impact of your investments
by Rosie Hawkins

It is now more important than ever for marketing investment to work harder so companies can stay ahead of the competition. And the communications environment has undergone radical change …

Contact Performance Optimisation is a unique 360 degree approach that helps you improve the impact of marketing communication investments on your business. The approach is used for planning, targeting and accountability and works for all means of communication: digital, below and above-the-line. Many real-life examples in this session, mainly focussed on consumer electronics and retail banking.


Rosie Hawkins
TNS Global Head of Brand & Communication


>> Back to Agenda